Online Internationalisation, Psychic Distance Reduction and the Virtuality Trap
Published on June 4 2010Yamin, Mohammad and Rudolf R. Sinkovics (2006), “Online Internationalisation, Psychic Distance Reduction and the Virtuality Trap”, International Business Review, 15 (4), 339-360.
Download copy from: http://dx.doi.org/10.1016/j.ibusrev.2006.03.002
What is the paper about?
This paper examines the effects of internationalisation over the internet (“online internationalisation”) on the psychic distance perceptions of internationalising firms.
Why is this important?
Internationalisation over the internet reduces opportunities for experiential learning and
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